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A.1. Steaks Its Claim in the Dairy Aisle with a Bold New Innovation: Steakhouse Butter!

A.1. is making waves beyond the condiment aisle, and it’s doing so with a deliciously creamy twist that’s set to change your mealtime game forever. For the first time in over five years, this iconic brand is stepping out of its sauce bottle and into the dairy aisle with its mouthwatering creation: A.1. Steakhouse Butter! Say goodbye to the mundane and hello to the extraordinary!


A1 Steakhouse Butter    Photo By: A1
A1 Steakhouse Butter Photo By: A1

A Taste of History

Let’s take a moment to appreciate the rich legacy of A.1. Steak Sauce. For two centuries, steak aficionados have heralded this tangy wonder as the ultimate topping for beef. It all started back in 1824 when Henderson William Brand, chef to King George IV of England, whipped up this delectable concoction. Legend has it that the king himself dubbed it “A1” for its unparalleled quality—a title that still holds true today.


Now under the Kraft Heinz umbrella, the brand is ready to dazzle your taste buds with a fresh innovation that brings the steakhouse experience right to your kitchen.


Introducing A.1. Steakhouse Butter!

In a foodie world where compound butters are all the rage, A.1. is diving into the flavor game with flair! Seriously, who hasn’t enjoyed that dreamy honey cinnamon butter at Texas Roadhouse, soaking into a warm roll? Or watched in awe as herb butter melts over a perfectly grilled steak at a nice restaurant? Social media is buzzing with excitement, especially with fun trends like cowboy butter—an irresistible mix of garlic, herbs, and citrus—blowing up on TikTok. It’s all about elevating our meals with bold flavors, and A.1. is ready to be part of that delicious journey!


Now, A.1. is teaming up with Epicurean Butter to bring us something special: A.1. Steakhouse Butter. This delightful spread is crafted to elevate your steak night with the simple pop of a lid.


Elevate Every Meal

According to Holland Robinson, A.1.’s brand manager, “From sauces to butter, we know our fans are constantly seeking new ways to recreate the steakhouse experience at home.” And he’s right! The Steakhouse Butter offers a bold and buttery savory twist, perfectly designed to complement any meal.


This 3.5-ounce tub of delight, infused with fresh herbs that enhance A.1.'s signature zip of vinegar and orange puree, is priced at just $4.99. And while it’s marketed as the ultimate steak companion, don’t box it in! Picture this: melting it over a juicy burger, slathering it on grilled pork chops, or even drizzling it over corn-on-the-cob. Oh, and can we talk about mixing it into mashed potatoes? Your side dishes are about to get a gourmet upgrade! The possibilities are endless, and we have a sneaking suspicion that it will make its way onto everything we love.


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