Does Your Specialty Food Product Have What It Takes to Win a sofi™ Award?

Today is the final day to enter the Specialty Food Association's sofi™ Awards!

Image source: Specialty Food Association.

It's not too late to show the world what you got! The Specialty Food Association is accepting submissions of specialty food products for their 2023 sofi™ Awards until March 31, 2023.

Why enter the sofi™ Awards? It's simple: being a sofi™ winner differentiates your products on the shelf and open doorways to invaluable opportunities. Winning a sofi™ Award grants a business exclusive branding rights to use the Sofi™ logo in marketing, promotion, and on packaging--a huge symbol of guaranteed high quality and deliciousness! Not only that, but the winner gets a sofi™ trophy to display excellence and innovation, as well as media exposure and display in SFA's product marketplace for buyers to search by Sofi™ winning products. Winning a sofi™ Award brings extra exposure to thousands of food buyers from top names in supermarkets, specialty retailers, foodservice, distribution, and press.

There are many categories that a product can be entered into, such as Chips, Pretzels, Rice Cakes & Salty Snacks, Alcoholic Beverages, Cocktail Mixes & Cocktails, and Frozen Desserts, to name a few. Winners in each category are announced in May, and the Product of the Year and New Product of the Year Awards will be announced live at the 2023 Summer Fancy Food Show in New York City.

Entries are judged strictly on a blind basis, without packaging, pricing, or any brand identification, a moment for your product to truly show what it's got! Expert judges consist of seasoned food professionals, chefs, culinary instructors, recipe developers, food journalists, and specialty food buyers. Previous judges have come from Food Network, Whole Foods Market, UNFI, Williams-Sonoma, and Food and Wine Magazine.

In order to participate in the awards, vendors must be a Specialty Food Association member in good standing. Click here to enter!