Ed Sheeran & Heinz Collaborate on "Tingly Ted's" Hot Sauce

Kraft Heinz announced on February 21st their collaboration with musician Ed Sheeran on a new brand of hot sauce called Tingly Ted's!

Named after Ed’s childhood nickname, Tingly Ted's will come in two flavors: Tingly and Xtra Tingly. The idea for the collaboration comes from Sheeran's love of hot sauce and his previous collaborations involving Heinz.

Image source: Tingly Ted's.

Sheeran stated in the press release, "“I love sauces, that’s no secret. But the older I’ve got, the more I love and need spice with every single meal. I travel a lot, so having a bottle in my suitcase wherever I go that can spice up any and every meal seemed like a good idea. I knew I didn’t wanna do a watery hot sauce...I wanted to make a sauce that took the same pride of place as ketchup."

Sheeran and the Heinz team spent a year formulating the perfect flavors for the Tingly Ted's line, and decided on a tantalizing blend of red jalapeños and capsicum chilies. To preorder a bottle, visit www.tinglyteds.com. It is expected to roll out through 2023, but it is unclear exactly when the sauces will be available.

Display cover image source: Tingly Ted's.