Fritos Unveils Limited-Edition 'Cowboy' Flavor Inspired by Yellowstone

When it comes to corn chips, Fritos stand out as the undisputed champion. Their enduring popularity is no surprise, given their unique appeal. Unlike the flimsy texture of many tortilla chips, Fritos are robust and sturdy, delivering a crunch that can easily compete with even the most esteemed kettle chips. Fritos Scoops, with their perfect shape for holding hefty portions of dip, and the addictively sweet and tangy Honey BBQ Flavor Twists, have become essential snacks for road trips and a favorite topping for hearty chili. While they may not be a regular indulgence for some, their irresistible taste ensures they are quickly devoured whenever they make an appearance.

Fritos Yellowstone Ranch Edition Photo: Alexandra Foster

Over the years, Fritos has experimented with a variety of exciting flavors, introducing limited-edition offerings such as Queso and Nashville Hot. Their latest venture takes a thematic twist by partnering with the hit TV show, Yellowstone. This gripping drama, starring Kevin Costner as John Dutton, delves into the dark and tumultuous world of a Montana cattle ranch. The collaboration has birthed the Yellowstone Edition Ranch Flavored Fritos, a flavor that marries the two iconic ranches — the Dutton family’s sprawling estate and the quintessential buttermilk ranch seasoning — onto one crunchy corn chip.

For those well-acquainted with Fritos' history, this flavor might ring a bell. The brand has previously dabbled in ranch-flavored chips, but this Yellowstone-themed release brings a fresh twist to the beloved classic. The Yellowstone Edition Ranch Flavored Corn Chips feature the same crunchy texture Fritos fans adore, now enhanced with a tangy, creamy buttermilk ranch seasoning. The packaging, too, has received a makeover, swapping the traditional bright red and yellow for a more subdued, ranch-inspired blue bag adorned with the Yellowstone logo and a rustic backdrop.

These Yellowstone Edition Ranch Fritos are a true crowd-pleaser, expertly seasoned to appeal to die-hard ranch enthusiasts while still enticing those who might be on the fence about the flavor. They hit the shelves in an extra-large 9.25-ounce bag, perfect for sharing with friends or indulging in solo. Launched nationwide this past May, they have quickly become a favorite among snack lovers.

So, whether you're a fan of the show or just a lover of deliciously seasoned corn chips, the only drama you'll need to worry about is the one unfolding on your screen. With these new Cowboy-flavored Fritos, every bite brings a taste of adventure, ensuring that snack time is always an exciting experience.