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Look, I never expected my chocolate-hazelnut spread to spark anything beyond a sugar rush. But here we are. Ghia, the brand best known for shaking up the non-alcoholic aperitif world, is now taking a bold leap into the world of libido-boosting pantry staples. Meet Happy Ending Ghianduja—a Nutella-adjacent treat that’s just as indulgent but with a decidedly... friskier mission.
Chocolate, Hazelnuts, and a Side of Sensuality
Over the past few years, the wellness world has fully embraced adaptogens—those stress-relieving, mood-boosting, and sometimes desire-enhancing herbs and mushrooms that have roots in Ayurvedic and holistic medicine. We’ve seen them sneak into everything from matcha lattes to mushroom chocolates, with brands like Kin Euphorics and Recess leading the charge. Now, Ghia is taking that concept and stirring it straight into a spoon-worthy chocolate spread.
Crafted in collaboration with functional mushroom brand Alice, Happy Ending Ghianduja doesn’t just offer a creamy, nutty hit of nostalgia. It’s spiked with a cocktail of aphrodisiac ingredients, including:
Ashwagandha – a stress-reducing, libido-enhancing herb rooted in Indian tradition
Horny Goat Weed – the name says it all
Velvet Bean & Maca – long-used in holistic medicine for their purported mood and energy-boosting properties
Cordyceps – a fungus famed for its stamina-enhancing potential
Cinnamon & Cayenne – warming spices that might just turn up the heat
The result? A chocolate spread designed to satisfy in more ways than one.
More Than Just a Sexy Spread
Ghia already had a cult following for its non-horny Ghianduja, a dairy-free, palm oil-free take on the Italian classic Gianduja. This new version keeps that same rich, deeply chocolaty flavor (with satisfying hazelnut crunch) but adds a wellness twist. While it’s hard to say if a spoonful of Happy Ending will actually do the deed, the timing of its launch—just ahead of Valentine’s Day—is spot on.
And if you need a reason beyond curiosity? Ghia is donating 100% of the profits from this release to families impacted by the LA wildfires. So, whether you're in it for the flavor, the vibes, or just to see what happens, this is one guilty pleasure that comes with a good cause.
Would you spread it?
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