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Hellmann’s Elevates Holiday Gifting with Luxe ‘Mayonnaise Blanc’

The holidays are upon us, and with them come a whirlwind of gatherings, parties, and festivities. Between Thanksgiving and New Year’s Day, millennials (and just about everyone else) find themselves juggling a packed social calendar. Whether hosting or attending, there’s one conundrum that never seems to fade: what makes the perfect host gift? Hellmann’s has the answer, and it’s as unexpected as it is chic.


Hellmann's Mayonnaise Blanc
Hellmann's Mayonnaise Blanc Photo: Hellmann's

Introducing Mayonnaise Blanc—a high-end twist on everyone’s favorite condiment. Don’t let the name fool you; this isn’t a trendy low-alcohol wine. Instead, it’s Hellmann’s signature mayo, reimagined in the form of a wine bottle. Wrapped in a luxurious blue velvet ribbon that pays homage to the classic Hellmann’s jar design, it’s a statement piece for the modern host gift.


“Hellmann’s has always been a go-to ingredient in classic holiday dishes, but this year we’re excited to make it the staple gift that takes center stage of your holiday gatherings,” shares Jessica Grigoriou, SVP of Marketing, Condiments at Unilever North America. “Hellmann’s Mayonnaise Blanc is diving headfirst into mayo culture, boldly embracing both the devoted and the doubtful. Whether you’re spreading, mixing, or just curious, Mayonnaise Blanc is redefining what mayo can bring to the table.”


This playful yet elevated packaging draws inspiration from Hellmann’s heritage, specifically from founder Richard Hellmann’s private reserves. The sleek presentation and quirky concept make it a conversation starter, ensuring your gift will be remembered long after the hors d'oeuvres are gone.

For those bold enough to embrace the mayo revolution—or simply intrigued by its whimsical appeal—you can try your luck at securing a bottle of Mayonnaise Blanc. Don’t wait too long; it’s sure to be the most talked-about condiment this holiday season. Visit here to grab yours before it’s gone.


The takeaway? This isn’t just mayo; it’s a moment. Why bring wine when you can bring Mayonnaise Blanc?

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