Kellogg Introduces Portable Cereal Bowls with Instant Milk

"No milk? No problem...Cereal fans can now enjoy Kellogg's Frosted Flakes®, Froot Loops®, Apple Jacks® and Raisin Bran Crunch® with REAL MILK — without the carton" (Source).

Cereal is one of America's favorite breakfast foods, but it is not so easy to eat on the go. Kellogg has solved this problem by offering new Instabowls: cereal cups with instant milk. The press release states that consumers simply need to add cold water to the bowls to enjoy cereal and milk on the go in a matter of seconds. Instabowls are available in Frosted Flakes®, Froot Loops®, Apple Jacks® and Raisin Bran Crunch® varieties.

Image by Kellogg Company via PR Newswire.

The press release states that "each portable bowl is pre-portioned, single serve and mess free — perfect for on the go. Just add cold water to the fill line and the instantized milk turns into real milk with a quick stir." Instabowls are available in the cereal aisle of Walmart stores for $1.98. The bowls will eventually be sold at additional stores around the United States.