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This Halloween, get ready to brew up some spirits—literally! Samuel Adams has released a limited-edition At-Home Séance Kit that invites you to raise a glass with the dearly departed. Perfect for beer enthusiasts and ghost aficionados alike, this quirky kit is designed to elevate your Halloween festivities with a touch of brew-tiful fun.
Unleash Your Inner Medium
Picture this: a crisp October night, friends gathered around, the flicker of candlelight dancing on your walls, and the air filled with anticipation. Samuel Adams has curated an intriguing set of tools to help you channel your inner medium. The At-Home Séance Kit includes everything you need for an unforgettable evening of ghostly encounters, including a whimsical instruction card titled “How to Summon Sam Adams.” It’s your guide to unlocking the secrets of the afterlife—or at least having a good laugh trying!
Along with this fun guide, you’ll find a portrait of the legendary Samuel Adams himself, a vial of Boston dirt (yes, you read that right), and a vial of Samuel Adams hops—because who wouldn’t want a sprinkle of brewing magic in their séance? The kit also comes with two Sam Séances pint glasses, ideal for toasting your otherworldly guest, and a can-inspired candle that captures the essence of Samuel Adams’ classic Octoberfest.
Lauren Price, Head of Brand at Samuel Adams, expressed the brand's excitement about this eerie endeavor: “We conjured a realm we have dared to explore before…summoning the spirit of our namesake. As frightful, mysterious, and even humor filled as it may seem, Samuel Adams’ presence is deeply rooted in our brand, and we’re excited to help drinkers experience the season of beer in a new, frightful way. No matter how drinkers engage with Samuel Adams and the former founding father, we hope they enjoy a night of séance thrills and Octoberfest chills.”
According to the brand, the secret to successfully summoning Samuel Adams is simple: “For the best séance results, all attempts to summon Samuel Adams should be accompanied by their beer.” So, don’t forget to grab a cold one before you start your ghostly gathering!
A Hauntingly Good Deal
Ready to add some spooktacular flair to your Halloween? The Sam Adams At-Home Séance Kit is available now for just $18.03—the year Samuel Adams passed away. With this kit in hand, you’re all set for a night filled with laughter, chills, and perhaps a few ghostly surprises.
This Halloween, embrace the playful side of the supernatural with Samuel Adams, and toast to the past with a spirited twist. Whether you're hosting a themed party or simply looking for a unique way to celebrate, this séance kit promises a hauntingly good time!