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Pickle lovers, brace yourselves—Claussen has done it. They’ve taken the internet’s obsession with pickle juice to heart and bottled up the best part: the brine.
The Internet Asked, and Claussen Delivered
It all started last October when a viral video featuring an unexpected combo—diet cola and pickle juice—shattered the internet, racking up over 12 million views. The reactions ranged from intrigue to horror, but one thing was clear: people love their pickle juice. Seeing the hype, Claussen playfully teased a product called Just The Brine, promising to bring it to life if the demand was real. Fast-forward six months, and here we are—just in time for St. Patrick’s Day.
Pickle by Night, Unpickle by Morning
Dropping on March 14, Just The Brine will be available in six-packs of 8oz bottles, designed for both partygoers and morning-after warriors. Whether you’re shaking up a next-level pickle martini or desperately seeking an electrolyte-packed rescue mission the next day, this brine’s got your back.
After seeing fans go wild over the idea last year, and with all the creative ways people already use their brine, Claussen knew they had to make it happen.
Where to Get Your Hands on It
Initially, Just The Brine will hit shelves in New York, Chicago, and Boston, but don’t worry—pickle enthusiasts nationwide can snag it online. Claussen has been riding the pickle-flavored wave for a while now (pickle sparkling wine, anyone?), and this latest release proves the trend isn’t slowing down.
So, whether you’re raising a briny toast this St. Paddy’s Day or reaching for a salty sip to unpickle yourself the next morning, Claussen’s Just The Brine is officially here to shake up your routine. Cheers!
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Creative Ways to Use Just The Brine
Claussen’s Just The Brine isn’t just for shots and hangover cures—it’s a secret weapon for next-level drinks and recipes. Here are a few fun ways to put that salty, tangy goodness to work:
1. The Brine & Dine MartiniÂ
A pickle-forward twist on the dirty martini for those who like their cocktails bold and briny.
Ingredients:
2 oz gin or vodka
0.5 oz dry vermouth
0.5 oz Just The Brine
Ice
Pickle spear or olive for garnish
Instructions: Shake all ingredients with ice, strain into a chilled martini glass, and garnish. Sip and enjoy the perfect balance of salt and sophistication.
2. Pickled Palmer (Mocktail)Â
A surprising yet refreshing take on the Arnold Palmer.
Ingredients:
4 oz lemonade
4 oz unsweetened iced tea
1 oz Just The Brine
Ice
Lemon wheel and fresh dill for garnish
Instructions: Mix lemonade, iced tea, and pickle brine in a glass over ice. Garnish with a lemon wheel and fresh dill for a unique, tangy twist.
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Beyond the Glass: Foodie Ways to Use Just The Brine
Pickle juice isn’t just for cocktails—it’s a secret weapon in the kitchen, too. Whether you’re adding a tangy twist to classic dishes or experimenting with bold new flavors, here are some delicious ways to use Just The Brine beyond the bar.
1. Next-Level Deviled EggsÂ
Swap out vinegar for a splash of pickle brine in your deviled egg filling for an extra zing that’ll have everyone coming back for more.
2. Briny Marinades for Meat & SeafoodÂ
Use Just The Brine as a quick marinade to tenderize chicken, pork, or even shrimp. The acidity helps break down proteins, keeping everything juicy and flavorful.
3. Pickled-Up Vinaigrettes & SaucesÂ
Whisk it into salad dressings, aioli, or even ketchup for a tangy, umami-packed boost. Try it in coleslaw dressing for the ultimate BBQ side.
4. Flavor-Packed Roasted VeggiesÂ
Toss roasted vegetables in a little pickle brine right before serving for a bright, acidic contrast that enhances their natural sweetness.
5. Fries & Chips With AttitudeÂ
Spritz brine over hot fries for a salt-and-vinegar-style flavor bomb, or mix it into your dipping sauces for an unexpected twist.
Whether you're shaking up drinks or shaking up dinner, Just The Brine is ready to be your new kitchen MVP.