Van Leeuwen Ice Cream Unveils Exclusive Hello Kitty Flavor for One Day Only!

Hello Kitty enthusiasts, mark your calendars for a sweet surprise you won’t want to miss. The iconic character’s global brand, Sanrio, has partnered with the renowned New York City-based Van Leeuwen Ice Cream to create an exclusive ice cream flavor in honor of Hello Kitty’s 50th anniversary. This limited-edition treat, aptly named Yummy Berry White Chocolate Truffle Ice Cream, will be available nationwide at Van Leeuwen scoop shops, but only for a single day—National Ice Cream Day, Sunday, July 21.

Hello Kitty x Van Leeuwen Ice Cream Photo By: Van Leeuwen

This delectable creation is a must-try for fans and ice cream lovers alike. The Yummy Berry White Chocolate Truffle Ice Cream features a rich and creamy white chocolate base, which perfectly complements the sweet red raspberry jam swirls—a nod to Hello Kitty’s signature red bow. To make this flavor even more indulgent, Van Leeuwen has incorporated generous chunks of truffle brownies, creating a delightful blend of textures and flavors that is both playful and sophisticated.

Van Leeuwen’s collaboration with Sanrio doesn’t just stop at creating a delicious new flavor. In keeping with Hello Kitty’s spirit of friendship and kindness, 50 percent of the profits from this special ice cream will be donated to charity. This thoughtful gesture ensures that every scoop enjoyed will also contribute to a good cause, making this celebration even more meaningful.

To add to the festivities, Van Leeuwen and Sanrio are hosting a special pop-up event at the Van Leeuwen Tribeca shop located at 310 Greenwich St, New York, NY 10013. This event promises to be a delightful experience for all attendees, featuring scoops of the new Yummy Berry White Chocolate Truffle Ice Cream, Hello Kitty-themed sundaes and shakes, and exclusive limited-edition merchandise. Adding an extra layer of charm, free friendship bracelets from Little Words Project, a brand celebrated for its commitment to community and kindness, will be given out to visitors.

This collaboration between Sanrio and Van Leeuwen Ice Cream is not just about celebrating an iconic character; it’s about bringing people together and spreading joy through shared experiences and delicious treats. Make sure to visit a Van Leeuwen scoop shop on July 21 to taste this unique flavor and join in the celebration of Hello Kitty’s 50th anniversary. Don’t miss out on this one-day-only opportunity to indulge in a treat that’s as delightful and whimsical as Hello Kitty herself.