Viral Painting of an Uncrustable Sold for Thousands

In a world where gourmet art often celebrates elaborate cuisines, one artist is capturing the heart of the everyday snack with his vibrant paintings. Noah Verrier, a talented artist based in Tallahassee, recently made waves in the art community by selling a painting of a classic Uncrustable for nearly $5,000! Yes, you read that right—a simple peanut butter and jelly sandwich, stripped of its crust, became a masterpiece that drew attention from art lovers and foodies alike.

Uncrustable Oil Painting by Noah Verrier Photo From: Noah Verrier Instagram

The story behind this unexpected success begins in the aisles of Publix, where Noah grabbed a box of Uncrustables for his four kids. Upon unwrapping the sandwich, a drop of glistening strawberry jelly caught the sunlight, sparking a burst of inspiration. According to The New York Times, this moment led him to capture the essence of the beloved snack in oil paint, creating a piece that resonates with nostalgia and comfort.

Verrier’s portfolio showcases an array of vibrant and playful paintings featuring fast food icons, from a Taco Bell Baja Blast to a delightful jelly donut, each piece bursting with color and life. His approach to art transforms everyday fare into captivating visuals.

His Uncrustable painting gained viral traction on Twitter, amassing an astounding 48,000 retweets and 508,000 likes. The internet was ablaze with love for the quirky homage to this childhood favorite, proving that there’s an audience for art inspired by the culinary delights of our lives.

A Taste of Artistry

Verrier’s unique perspective has garnered him recognition not only among collectors but also from fast-food giants like Popeyes and Wendy's, who have commissioned works showcasing their menu items. Commissions like those, the artist said, now cost “in the tens of thousands of dollars.”

While the Uncrustable wasn’t a commission, it exemplifies his playful approach to food art, reflecting a personal connection; after all, he’s painted them before, thanks to his kids’ fondness for the snack.

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With a Bachelor of Fine Arts and a Master of Fine Arts from Florida State University, Verrier has honed his skills and developed an innovative alla prima technique—layering wet paint that mirrors the techniques of Impressionist masters. Yet, instead of still lifes of cheese and fruit, he chooses to depict everyday snacks, infusing them with a modern flair.